What to do if the market doesn't want to pay for experience, your differential?
What to do if the market doesn't want to pay for experience, your differential?
Blog Article
Just as price and product were in the past century. The topic has become so important that there are now UX experts dedicated to ensuring that journey is a pleasant one . And, as usual, digital channels have been flooded with gurus proclaiming the secret of UX .
User experience is an evolution
A step forward, from what we used to call customer service . It's also an adaptation to the digital channels that have become the preferred platform for brands and buyers in recent decades . However, and this is very important, it's not the magic formula for attracting more and better customers , as some claim.
Why? First, because in marketing
Whether online or offline, there are no absolute truths set in stone . That is, what works for some may not work for others. This has Belize Email Database always been the case, even in the pre-internet era. And it will remain so forever, given that buyers are unique and distinct human beings who, furthermore, change and evolve over time.
If you ask Mr Google
He'll likely tell you that UX is the way a user feels when using a specific product or service. The term first came into use in the mid-1990s and is attributed to American psychologist and cognitive designer Don Norman . The origin of his research was to solve problems in the design of the objects we use every day.
He was concerned that they were hostile to many people—the majority—and only a few could truly benefit from them. He then dedicated himself to investigating the way humans interact with these objects to determine how they could be created without intimidating the user . He soon focused on the study of UX with a revolutionary invention of the 1990s: the personal computer.
With the emergence of the internet
With the incorporation of technology into every activity of daily life, UX gained relevance. Consumers broke away from the ties Purchase Email Leads that kept them tied to brands and began to choose freely. They no longer chose based on the quality or price of the product, but increasingly based on the experience throughout the entire process.